Display Marketing works on the lines of Affiliate Marketing. A special exhibition of a product or a service is what is termed as display marketing. It uses the DHTML which is an extension of HTML commands which are used by Web designers to create greater interactivity. GIF is a graphics format that is displayed on almost all Web browsers. It is a common compression format used for transferring graphic files between different computers

Display Marketing is about displaying the product strength such as the name and brand image to market the product. The decisions are based on the client's needs and the assets of the product. Effective display marketing is also achieved through Flash videos which stay on the site much longer and succeed in delivering more information than any HTML format.

"We are seeing a real explosion of video on the Web," is a statement made by Greg Stern, Macromedia vice president of developer relations. There is also a growing demand for streaming media on the web; it creates more of an impact. Display marketing speaks louder than any other form of affiliate marketing. Now we definitely have an increased number of broadband users which has increased the momentum for products viewed through display marketing.

The ever growing popularity of RSS feeds makes it a very viable marketing tool for publishers, article writers and news syndicators

At Cosmos we offer you all the options with the pros and cons for each. We let you decide which option would best suit your need and requirement. It would largely depend on your product or your service and the audience you want to cater to. We will chalk out and design a marketing strategy based on all your requirements. The end result has to be 'effective enough' to increase sales and uplift business.

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