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Pay Per Click (PPC)


PPC is another popular classification of affiliate marketing. In this type of marketing the consigner pays the affiliate whenever a visitor is referred to the site, here referring suggests a click. Whenever a visitor clicks through the consigner's advertisement the affiliate gets paid a certain amount even if there is no purchase made by the visitor. Though the money involved in this strategy of marketing is very nominal, almost like a dollar a click.

Cosmoslearnings with its extensive marketing strategies helps you get business. Our wide network will help you get more clients. Our strategized planning ensures traffic direction to your site. Today e-Marketing has gained phenomenal acceptance. Our technology driven era leaves no scope to be left behind. Every avenue is now tried and tested. E-marketing is the most widely used and the most successful strategy today.

Pay-per-click also in a way depends on SEO. For SEO we have a feature for 'keyword' search which helps direct the target market to the client's site. These keywords are typed in the search bar. We also have 'sponsored links' and 'sponsored ads' that appear close to the required results of the 'keyword' search. But the advertiser pays only when the user clicks on the ad. An advertiser bids on the keyword of the product or good he sells. For example an e-learning organization would bid on keywords like e-services, content writing, graphics etc.


Google Adwords and Yahoo! Search Marketing are the largest network operators as of 2006. The pay-per-click e-marketing concept has gained a great amount of popularity in recent times. Price per click can start with minimum $1 upto almost $10. Popularly searched terms cost much more on popular engines.

A pay-per-click campaign is as follows:

  • Research and selection of keywords
  • Monitoring and reporting on your campaign
  • ROI on your investments driven through results


The pay-per-click solution, as part of your online marketing mix affords the most control and measurement of your search engine marketing spend.

RESULTS ACHIEVED WITH OUR PPC MANAGEMENT PROGRAMS

  • A start-up e-learning company started receiving 900 qualified web leads every month.
  • A small business website added $10,000 per month to their bottom line.
  • A real estate company cut the cost of customer acquisition by 65%.
  • Built a strong clientele for an existing manufacturing company


TIf you feel that a pay-per-click campaign is appropriate for your website - please contact us now.

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